#FinanceTok: Opportunities and Challenges in Teaching Financial Literacy on TikTok to Young Users

Authors

  • Toma Nikolchev Sofia University “St. Kliment Ohridski”, Faculty of Journalism and Mass Communication

DOI:

https://doi.org/10.60060/mht7ab62

Keywords:

TikTok, communication tool, influencer

Abstract

Abstract: The research identifies and analyses communication strategies and tools used to present financial topics on TikTok and their impact on the knowledge, attitudes and behaviour of young users.

Downloads

Published

2026-07-15

Issue

Vol. 33 No. 1 (2026): Annual of Sofia University “St. Kliment Ohridski”. Faculty of Journalism and Mass Communication

Section

Articles and Studies

License

Copyright (c) 2026 Annual of Sofia University “St. Kliment Ohridski”. Faculty of Journalism and Mass Communication

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

#FinanceTok: Opportunities and Challenges in Teaching Financial Literacy on TikTok to Young Users. (2026). Annual of Sofia University “St. Kliment Ohridski”. Faculty of Journalism and Mass Communication, 33(1), 120-138. https://doi.org/10.60060/mht7ab62