The Evolution of Home Cinema to Streaming Platforms and Their Strategic Mediamorphosis in the Context of the Intense Competitive Environment. Annual of Sofia University “St. Kliment Ohridski”. Faculty of Journalism and Mass Communication, [S. l.], v. 31, n. 1, 2025. DOI: 10.60060/fjmc.v31i1.1245. Disponível em: https://annual.uni-sofia.bg/index.php/fjmc/article/view/1245. Acesso em: 18 feb. 2026.