About language and its power

The "fourth" power of language

Abstract

The power of language requires competence. The language of the "fourth power" should not create the myth of lowering the literary norm, because the neo-rhetoric of the "fourth power" has the important vocation to give publicity to politics as a concept of power and value of our democratic society. The strategy of information exchange must unite the audience and use in good faith the word and the ability of the language to model – all the same, language consciousness, language personality, language culture, cultural traditions.

References:

Aleksandrova, D. (2012). Tendentsii v politicheskata retorika na balgarskia prehod. V: Retorika i komunikatsii / A Peer Scentific Journal, br. 3.

Burov, St. (2012). Dve normi na balgarskata ustna knizhovna rech. Elektronno spisanie LiterNet, [online] 07.11.2012, № 11 (156). Available at: https://liternet.bg/publish28/stoian-burov/dve-normi.htm.

Veleva, M. (1995). Za nesashtinskata razgovornost na vestnikarskite zaglavia. V: Sapostavitelno ezikoznanie, (1), pp. 47–55.

Videnov, M. (2003). Po vaprosa za „masovata greshka“ v rechta na savremennata balgarska inteligentsia. Elektronno spisanie LiterNet, [online] 13.06.2003, № 6 (43). Available at: https://liternet.bg/publish3/mvidenov/masovata.htm.

Dobreva, E. (2009). Tolerantnost, netolerantnost i nuleva tolerantnost v savremennia balgarski pechat: kriticheski lingvosemiotichen analiz. Veliko Tarnovo: Faber.

Dobrosklonskaya, T. G. (2000). Teoria i metodы medialingvistiki. Moskva. MGU.

Eftimova, A. (2016). Dvoystveniyat ezik v mediite: ezika na politicheskata korektnost vs ezika na omrazata. Sofia: Prosveta. ISBN 978-954-01-3271-6.

Eftimova, A. (2020). Masovite otklonenia ot knizhovnoezikovite normi v mediite – greshki ili novi normi. Medii i ezik. Elektronno spisanie za nauchni izsledvania po medien ezik, (7), 26.01.2020. ISSN 2535-0587.

Kostomarov, V. G. (2015). Yazyk tekushtego momenta: ponyatie pravil'ynosti: Zlatoust. Sankt-Peterburg. ISBN 978-5-86547-835-5.

Nitsolova, R. (1999). Osnovni tendentsii v razvitieto na balgarskia pechat sled 1989 g. V: Mediite i ezikat. Sofia: ETO, pp. 114–121.

Retorika vav vremeto. Sast. Aleksandrova, D. (2017). BAR. Izd. Ekspres. Gb.

Riker, P. (1996). Torzhestvo yazyka nad nasiliem. Germenevticheskiy podhod k filosofii prava. Voprosy filosofii, (4), pp. 32-34.

Stalyanova, N. (2020). Rechta na savremennoto balgarsko obshtestvo. Sofia: Izdatelstvo „Paradigma“.

Stalyanova, N., Milanov, V. (2012). Ezikovi portreti na balgarski polititsi, chast 1. UI „Kliment Ohridski“.

Habekirova, Z. S. (2016). Harakternye osobennosti yazyka massovoy kommunikatsii. Vestnik AGU. Vyp. 2. (177), pp. 78-82; 80-81.

Hamidova, A. H. (2018). Medialingvistika: novaya paradigma v izuchenii yazyka SMI. Vestnik MGLU. Gumanitarnye nauki. Vyp. 1 (789), pp. 294; 298.

Gumbolydt, V. fon (1985). Yazyk i filosofia kulʹ'tury. M.: Progress.

Chernyavskaya, V. E. (2015). Medialynosty: opyt osmyslenia formiruyushteysya paradigmy v lingvistike. Zhurnal „Medialingvistika“. № 1 (6).

Corner, J. (1998). The Scope of Media Linguistics. BAAL Newsletter.

Corner, J. (1995). Documentary television: the scope for media linguistics. In AILA Review, 62.