Communication Management of Facts and Data in the “Do It Now” Multimedia and Information Campaign: A Demographic Model for Parenting

Abstract

Data politics is implied in the multimedia and information “Do it now” campaign to the demographic group of young and working people in Bulgaria to motivate them to think about the best moment to become parents. A methodology for working with facts and data was applied in the indicated research of the campaign by trainee communication specialists. Managing problematic issues through facts and data meets well-known social and political issues of societies with new solutions and paves the way to transform entire sectors and systems.