Vol. 32 No. 1 (2025): Annual of Sofia University “St. Kliment Ohridski”. Faculty of Journalism and Mass Communication

CONTENTS

Ivana Hitkova – Disinformation as a Topical Societal Phenomenon. Definitions, Identifying Characteristics and Related Terms /5
Katia Mihailova – Faith and Reason in Religious Journalism /21
Kremena Hristova – Тhe “Booklash” Factor in Young Adult Books in the United States: The Publishers’ Reader Problem /43
Lora Petkova – Education of Media and Communication Professionals: The Necessity of Building AI Literacy /75
Maya Vassileva – Communication Management of Facts and Data in the “Do It Now” Multimedia and Information Campaign: A Demographic Model for Parenting /101
Monika Dimitrova – Communication Situations of Reading: Status Quo and Alternative Scenarios /121
Rosen Kutelov – The Rise of Psychographic Profiling in the Fifth Era of Communication  /143
Svetlozar Kirilov – Do Western Tanks “Burn Beautifully”? Claims for Superiority in Armor in the War in Ukraine /159
Todor Belenski – Transmedia and Political Propaganda /175
Toma Nikolchev – Social Networks and Cryptocurrencies: Communication Effects on Audience Attitudes and Perceptions ./199
Tsvetelina Dzhambazova – Digital Propaganda Strategies of the Houthi Movement /233

NEW BOOKS /245

Vesselina Valkanova – Bulgarian Media and Politicians: Mutual Influences. Totalitarian and Post-Totalitarian Speech Practices /245
Alexandra Savich – “The Science of the Book” – an Example of Contemporary Research Procedure /250
Vesselina Valkanova – Habitations of the Photographic Image ./257

AUTHORS /262