Социални мрежи и криптовалути: Комуникационни ефекти върху нагласата и възприятието на аудиторията

Абстракт

The research analyses how cryptocurrencies, and Bitcoin in particular, are presented in social networks and how the perception of users of the platforms towards them is shaped. Potential audience risks arising from the increasingly inextricable connection and mutual influence between social networks and cryptocurrency are defined.